our focus

The gotoresearch process is human-focused, insight-based and business-driven. We’re faster than market sizing, deeper than a focus group and more actionable than a survey.

We believe an insight-driven approach to customer research is critical to business problem solving. We quickly reveal your customers’ biggest secrets—how they really act, think and feel—and provide product marketers and CX owners with UX Strategies based on accurate, actionable insight.

  • Customer InsightsCustomer InsightsOur Service Design process starts with insight generation. Working with a variety of research techniques, we reveal how your customers really think, act, and feel in the context of their daily lives. With rigorous analysis, we turn raw research data into actionable insight and reveal your greatest product and service innovation opportunities.

  • Ux StrategyUX StrategyWhether evolving or launching new products or services, we provide insight-based UX strategies founded on rigorous ethnographic and contextual research, deep data analysis, and an array of modeling techniques including behavioral segmentation, empathy, journey and movement maps, personas and more.
  • Diary StudiesService DesignThe gotoresearch Service Design process provides you with the vision and execution plan for bringing insight-driven innovations to market. Our Service Design strategies are based on your particular audience, and custom fit to your particular business needs and goals.

Let’s get to work. Contact us.