Below you'll find a list of all posts that have been tagged as “rapid UX research”
As a leading UX research and design firm, gotomedia initiated an internal study within our network and community to explore how UX researchers can meaningfully leverage AI in our process. For this particular study we wanted to conduct rapid research without losing quality. We approached this work intentionally, determined not to let our expertise disappear into an AI abyss, and …
Kelly Goto will be presenting a one hour talk at a Nielsen Norman Group webinar on Thursday, April 26, 2018 (01:00 PM ET / 10:00 AM PT) Register for this live event Topic: Rapid UX Research Cycles Customers are getting smarter while their behaviors are becoming more complex. Companies today are now faced with a very harsh reality: their products and …
User experience or ‘UX’ has finally hit mainstream for companies of all types and sizes. It’s the new corporate buzzword these days. There is a scrappy, almost desperate attempt by companies who’ve previously allowed these “just ok” experiences to survive who are finally being forced to put strategic focus (along with budgets and resources) to make focus on the entire …
