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If you’ve ever spent a day on crutches, helped a friend manage a wheelchair, or helped an aging and hearing-impaired parent conduct a phone conversation, you’ll appreciate the beauty of universal and inclusive design. And perhaps you’ll understand when we say that these challenges, too, represent a kind of diversity. When most people think of diapers, they think of the …
I have a confession. Although my world is a UX-centric one, I added ‘service design’ to the meta tag of my website and have been using terms like ‘service blueprint’ and ‘swimlanes’ in meetings. I watched as a LinkedIn group changed its title three times from UX to UX / CX / product / strategy and the web site recently …
20 Research-Driven Insights to Jump-Start your B2B Website Redesign Over the years, the gotomedia and gotoresearch teams have worked with a wide variety of B2B enterprises to enhance their websites. In most cases, we conduct original user research to uncover unique customer behaviors, assumptions and desires. It’s fascinating work that never fails to generate surprising insights leading directly to new …
Creating an effective Request for Proposal (RFP) for a UX Research project is challenging. This is true whether you have an internal research team in place and you’re looking to augment their efforts, or you’re starting from scratch. In either case, it’s important to understand what needs to be in the RFP (and what doesn’t), so you can find the …
If you are an in-house UX strategist or product manager bringing in an external UX research agency, you might be wondering how to get the most from the collaboration. We’ve found that companies don’t always know what to expect, what to request from a UX consultancy, or how to socialize the research within the company, and therefore might not be …
I managed to pin down our new Director of Insights and Service Design, Mary Piontkowski, to find out a little more about her. This is what I discovered. Welcome! You seem so enthusiastic about the work you do. Can you give us a brief background as a professional in the field, and how it relates to the work you are …
User experience or ‘UX’ has finally hit mainstream for companies of all types and sizes. It’s the new corporate buzzword these days. There is a scrappy, almost desperate attempt by companies who’ve previously allowed these “just ok” experiences to survive who are finally being forced to put strategic focus (along with budgets and resources) to make focus on the entire …
