Kelly Goto will be presenting a one hour talk at a Nielsen Norman Group webinar on Thursday, April 26, 2018 (01:00 PM ET / 10:00 AM PT) Register for this live event Topic: Rapid UX Research Cycles Customers are getting smarter while their behaviors are becoming more complex. Companies today are now faced with a very harsh reality: their products and …
5 Tips for Creating a UX Research RFP
Creating an effective Request for Proposal (RFP) for a UX Research project is challenging. This is true whether you have an internal research team in place and you’re looking to augment their efforts, or you’re starting from scratch. In either case, it’s important to understand what needs to be in the RFP (and what doesn’t), so you can find the …
So Who is Leading our Service Design and Innovation Work?
I managed to pin down our new Director of Insights and Service Design, Mary Piontkowski, to find out a little more about her. This is what I discovered. Welcome! You seem so enthusiastic about the work you do. Can you give us a brief background as a professional in the field, and how it relates to the work you are …
Introduction to Rapid UX Research
User experience or ‘UX’ has finally hit mainstream for companies of all types and sizes. It’s the new corporate buzzword these days. There is a scrappy, almost desperate attempt by companies who’ve previously allowed these “just ok” experiences to survive who are finally being forced to put strategic focus (along with budgets and resources) to make focus on the entire …