gotoresearch is the global leader in human-focused, ethnographic research. We utilize UX Research and Design Thinking to uncover how people really think, act and feel. We provide companies with the right insight to create experiences that integrate into the way people really live.
For over 20 years, gotoresearch has been a global leader in UX research and design. We provide product and CX teams with rapid, actionable insight so they can learn, innovate and scale the right ideas.
UX Fellows Gesture StudyHow do gestures differ between cultures, and how will that influence using gestures to control electronics? gotoresearch undertook a global research study to find out.
CoveredCA.com & HealthCare.govObserving real people submit applications for health insurance using the government-created portals led to actionable recommendations.
Whether launching or evolving a new product or service, we’ll put a strategic eye to your consumer research, gather reliable quantitative and qualitative data, identify the right opportunities, and provide you with scalable strategies.
Our approach is based on a mix of leading-edge customer research, UX Strategy, and Service Design methodologies.
- Customer InsightsWe believe an insight-driven approach to customer research is critical to business problem solving. Our approach is rapid, deep and comprehensive. With tools like longevity and diary studies, we uncover how your customers really think, act and feel. With ethnographic-based and contextual studies, we provide a wider context for your investment and innovation decisions.
- UX StrategyWhether evolving or launching new products or services, we provide product and customer experience owners with UX strategies based on rigorous research, deep data analysis, and an array of modeling techniques–behavioral segmentation, empathy, and journey maps, personas and more.
- Service Designgotoresearch puts the customer at the heart of your evolving product experience. With customer insight gleaned from rigorous research, we reveal the products, services and experiences you can invest in with confidence—and we help you scale them strategically. Our insight-based Service Design approach is rooted in Design Thinking, and includes Service Blueprints, Service Ecosystems and more.